China's sporting goods will usher in the golden decade: 2014-06-03 09:54
Recently, at the 2014 China Sporting Goods Industry Summit Forum with the theme of “Innovation and Opening the Future†held in Wuhan, I am full of confidence in the future. The Chinese sportswear industry will surely usher in a new decade of gold. The opinion of Ding Shizhong, chairman and chief executive of Anta, has aroused a number of resonances among people in the industry.
Ding Shizhong believes that his position is firmly established and that I am the core of the company. This is also the key factor for Anta to achieve its current results. The simple replication of the international brand model cannot be successful. We must find our own model. The innovation of the business model is the biggest difference in competition. We do not do Chinese Nike, but rather do Anta.
Firmly convinced Ding Shizhong is the great potential of the Chinese sporting goods industry. The data shows that China's current sports industry accounts for only about 0.5% of GDP, while the United States has reached 4%. In terms of simple sports shoes, China's per capita is less than 0.5 pairs, while the United States has reached 4 pairs. Coupled with the rapid development of China's economy, rising national income, and sports are more and more people concerned about and love, this series of factors, will bring great opportunities for the Chinese sportswear industry. Ding Shizhong said with confidence: I believe that the development of China's sports industry has just begun and there is huge room for development.
Ding Shizhong said that when we achieved nearly 10 billion yuan in 2011, we met the challenges of the entire industry. Therefore, we began to rethink our strategy. The brand + wholesale model has been unable to meet consumer demand. It must shift from the extensive brand wholesale model to the refined brand retail model to create a multi-branded world-class sporting goods company. The new decade of gold will be a decade of retail sales for Anta. The difficulties and challenges that the industry has encountered in the past few years are just a small episode in the rapid development of China's sporting goods industry. The order data of Anta in the first three quarters of this year showed a continuous positive growth, which is a positive signal. I am full of confidence in the future, China's sportswear industry will usher in a new decade of gold. Ding Shizhong said.
Recently, at the 2014 China Sporting Goods Industry Summit Forum with the theme of “Innovation and Opening the Future†held in Wuhan, I am full of confidence in the future. The Chinese sportswear industry will surely usher in a new decade of gold. The opinion of Ding Shizhong, chairman and chief executive of Anta, has aroused a number of resonances among people in the industry.
Ding Shizhong believes that his position is firmly established and that I am the core of the company. This is also the key factor for Anta to achieve its current results. The simple replication of the international brand model cannot be successful. We must find our own model. The innovation of the business model is the biggest difference in competition. We do not do Chinese Nike, but rather do Anta.
Firmly convinced Ding Shizhong is the great potential of the Chinese sporting goods industry. The data shows that China's current sports industry accounts for only about 0.5% of GDP, while the United States has reached 4%. In terms of simple sports shoes, China's per capita is less than 0.5 pairs, while the United States has reached 4 pairs. Coupled with the rapid development of China's economy, rising national income, and sports are more and more people concerned about and love, this series of factors, will bring great opportunities for the Chinese sportswear industry. Ding Shizhong said with confidence: I believe that the development of China's sports industry has just begun and there is huge room for development.
Ding Shizhong said that when we achieved nearly 10 billion yuan in 2011, we met the challenges of the entire industry. Therefore, we began to rethink our strategy. The brand + wholesale model has been unable to meet consumer demand. It must shift from the extensive brand wholesale model to the refined brand retail model to create a multi-branded world-class sporting goods company. The new decade of gold will be a decade of retail sales for Anta. The difficulties and challenges that the industry has encountered in the past few years are just a small episode in the rapid development of China's sporting goods industry. The order data of Anta in the first three quarters of this year showed a continuous positive growth, which is a positive signal. I am full of confidence in the future, China's sportswear industry will usher in a new decade of gold. Ding Shizhong said.
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