Cloud computing: printing industry needs to be cautious

Printing, as the industry that is most closely integrated with computers, is destined to pay the highest attention to new technologies, such as CTP, ERP, 3D printing, and cloud computing. Another reason why printing companies focus on cloud computing is because traditional printing is facing challenges. The pressure of transformation and upgrading requires companies to seek new growth points, breakthroughs in business models, and opportunities for cross-border development.

Computing is an emerging technology along with the development of the Internet in the digital age. Although printing needs to apply cloud computing technology, or even directly enter the ranks of cloud computing, it is still in its infancy after all. The involvement of cloud computing should be based on full research, corresponding strength and market Based on demand, blindness is not allowed. To apply a buzzword on the stock market, that is: cloud computing is risky, and you need to be cautious when entering the bank. Even if it is a new thing in the growth stage, there are also investment risks. It was evidence that the closure of Tushu.com, which was born in November last year in accordance with the era of e-commerce, just closed its 2nd birthday.

Cloud computing is the product of digital technology

Cloud computing is another huge change after the major computer-to-client-server shift in the 1980s. The emergence of cloud computing is not accidental. As early as the 1960s, McCarthy proposed the idea of ​​providing computing power to users as a utility like water and electricity, which became the origin of cloud computing ideas. China Cloud Development and Innovation Industry Alliance evaluated cloud computing as "innovation in the business model in the information age."

As users, perhaps we do not need to understand the mysteries of cloud computing too deeply, but what is certain is that printing can use cloud computing to serve enterprises, and the printing industry can also be combined with IT to enter the field of cloud computing, whether the former or the latter is in the industry. There are already precedents, including Jiangsu Phoenix Cloud Computing Center and Shanghai Siwei Cultural Media Company.

"Shanghai Siwei" has entered the OTC market through the "New Third Board" (National SME Share Transfer System) in November last year. The concept of "four-dimensional" is to use cloud computing for publishing services and advertising services for stores. According to people familiar with the "four-dimensional" situation: In order to achieve this goal, the "four-dimensional" has continued to invest tens of millions of yuan, and the software developed can meet the publishing house's needs for editing. As for the production and printing of store advertisements, it has been the main product of "four-dimensional". Compared with the online price query system, the cost of paper advertising is higher. Although the printing price has been declining in recent years, the delivery cost has been rising. The most fundamental problem is the limited effect and the lack of price comparison for the same products. Cloud computing has effectively solved this problem, as long as there is a need to access the Internet, you can query the real-time prices of the products you intend to purchase in different stores in a timely manner. As for the cost of online publicity, in theory, it should be reduced because of the removal of paper.

As for the cloud computing center jointly established by Phoenix Publishing Media Group and China Telecom Jiangsu, it has directly entered the ranks of cloud computing service providers. It is said that the center is composed of thousands of servers, which originally belonged to the service target of China Telecom Jiangsu Province. Of professional websites have entered the Phoenix Cloud Computing Center, and the prospects after the center is officially put into operation are unanimously optimistic.

In addition, Tianjin Evergreen also clearly announced that it has entered the ranks of cloud computing, and their specific implementation plans are also waiting to be seen in the industry.

The promotion of cloud computing takes time

The promising future of cloud computing in practical applications may take some time, because this not only has the actual measurement of the operator's real cost, but also is related to the current acceptance of society. Like Phoenix Media, the problem with cooperating with the IT industry to enter the cloud computing industry is that the initial investment is huge, which is said to require hundreds of millions. The joint venture with China Telecom has relatively small operational risks after its completion, but this is after all a coincidence, and it is by no means a common enterprise that can be driven so long.

The key to providing cloud computing services is to allow customers to accept the need for a process. Taking cloud computing publishing software as an example, it can realize off-site proofreading and apply existing normative templates to save the time of group version, but before the publisher has not been convinced whether the use of the software poses a problem for intellectual property protection, the actual application target is still very much limited. This is the case when using digital transmission technology to organize the digital printing according to the needs of customers. It is not technically incapable of doing it, but content publishers who treat content as a watchdog are unwilling to do so, so they are using cloud computing. This is especially true for publishing software. Developers spend a lot of investment and labor costs, but the actual investment is limited.

In fact, printing companies with a large amount of data storage need to pay high attention to providing cloud computing services. The current situation is usually that enterprises build their own storage on demand. With the expansion of storage capacity, the use of servers is also increasing. Not only need to be serviced by dedicated personnel, but also the daily power consumption also increases synchronously. A new operating cost, and more importantly, the safe use of the server must be guaranteed by uninterrupted power supply. This not only requires a large investment by the enterprise, but the most fundamental problem is whether the local power supply capacity is available. Therefore, there are already printing companies with a large storage of digital resources, the idea of ​​changing the original self-built database to lease the cloud computing center server to save. In fact, printing companies, especially bill printing companies that are responsible for inputting and storing data on behalf of utilities such as hydropower and natural gas, have such needs. The key is of course the cost comparison between the two methods.

Another case where printing companies need cloud computing services is Shanghai Shuoke Image Company. Because the property rights of digital resources in an enterprise belong to the customer, the enterprise is responsible for the custody and is trusted by the customer, and business cooperation will be smoother. In order to enhance the market competitiveness of the enterprise, Master Image not only stores backups in the enterprise, but also chooses a third-party storage. In the event of an accident, customer data can still be traced. Now it seems that the best third party should be a cloud computing center that can continue to expand. It is entirely believed that with the passage of time, printing will become more and more dependent on cloud computing.

Potential risks of entering new sectors

Although cloud computing is an emerging technology connected with the digital age and the Internet, and has unlimited development space, it is an intersection between the two and is far away from printing itself. Because it is new, it is full of infinite imagination, but it is also full of endless changes, so you need to be cautious when entering the market.

Stepping into cloud computing first involves the demand for human resources. This part of the cloud computing work has little to do with the existing talents of printing companies. If the enterprise does not have a corresponding manpower reserve, everything will be a castle in the sky. Singapore's wholly-owned Suzhou Suzhou Packaging Co., Ltd. in the process of developing the inner coating of the packaging box to increase its practical functions, obviously felt that the demand for chemical talents of enterprises is much greater than that for printing talents, and their experience is also applicable to the intention to enter the ranks of cloud computing Business.

Secondly, the initial investment in the development of cloud computing is very large, and there is no turning back, so you must have sufficient ideological preparation and capital preparation before you start. The closure of Tushu.com last November was not because its development direction was wrong, but that market cultivation required a process. In the initial stage of e-commerce, the cycle from input to output will be relatively long, because Jinghua Intone, which provides financial support for Tushu.com, has declined in paper sales profits, and providing support has become more than enough. As for the lack of power, they could only helplessly announce their withdrawal, and the company's pre-investment had been sloppy.

People's understanding of new things will have a process, and cloud computing is no exception. We should pay attention to the development and application of cloud computing, and we should be cautious about the intervention of cloud computing. Some time ago, the promotion of 3D printing was too enthusiastic, and the relatively narrow range of incremental production technology was promoted as something to be popularized. There should not be a similar situation in cloud computing.

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