I first met Ye Xiuliang, the general manager of Jiangxi Good Day Cabinet Co., Ltd., in his "good day" Xiangjiang flagship store, sitting in an office that has not yet been renovated, looking around, a little messy objects placed in one place, and The only neat thing is that the layers of books in the filing cabinet are neat and spotless, and the owner can see that she cares for her.
When the words opened, Ye Xiuliang talked about his hometown - Guangfeng. Guangfeng is located in the northeast of Fujian Province and is under the jurisdiction of Shangrao. It is connected to Zhejiang in the east and Fujian in the south. Guangfeng has a lot of people. Since ancient times, it has been the tradition of Guangfeng people to leave the country and go out of business. From the "Biandan economy" in the Ming and Qing Dynasties to the "100,000 battles in the world" in the early 1990s, Guangfeng people The footprints are all over the country. Dare, dare to fight, not afraid of hardship, hardworking Guangfeng people, known as "Chinese Jews", "Wenzhou people in Jiangxi."
1. The domestication of the "Electric Tiger"
Born in the late 1960s, Ye Xiuliang grew up in Guangfeng with his parents. He walked through the streets, called friends and friends, and his unrestrained youth time left him a very beautiful memory. After graduating from high school, Ye Xiuliang was fortunate enough to enter an enviable state-owned metallurgical enterprise. His first job was to work as an electrician. For eight years, go to work, get off work, live a calm and stable life. Ye Xiuliang followed the instructions of the company step by step, and completed the frontline operations strictly and rigorously.
Talking about the life of the "iron rice bowl" of the year, Ye Xiuliang said frankly that his biggest gain is nothing more than "receiving the heart." Dealing with the "electric tiger" every day, can not tolerate a little bit sloppy and careless. There is no impulse to be free and free. There is no such thing as free and easy habits. From the work of a primary school to a master with a disciple, from the front line operator to the logistics management cadre, from the young man to the parent, this is a happy Good days, Ye Xiuliang enjoys, and at the same time, is also accumulating energy.
Second, the beginning of the first year of entrepreneurship
The ancients said: Thirty-five, Ye Xiuliang gave up the "iron rice bowl" on the eve of "standing" and chose to leave without pay. When talking about that major decision, Ye Xiuliang was very indifferent. However, the stable work is coming to an end, and the comfortable life is about to break. How can we give up? Fortunately, Ye Xiuliang, who has excellent popularity, has the help and support of many friends and relatives, and has strong support from small families.
In 1996, Ye Xiuliang came to Jiangsu with a dream and opened a small cupboard shop. At that time, cabinet products had just emerged in China, and the Jiangsu economy was also undergoing a booming time. Therefore, Ye Xiuliang’s cabinet business was very good, and he was busy every day, keeping on the orders, rushing orders and placing orders. Later, Ye Xiuliang rented the surrounding of the cabinet store, started the business model of the former store and the factory, and took orders and produced it himself. Therefore, Ye Xiuliang from the original rushing around the factory to pick up the platen, cabinet, hardware, etc., developed to the partners directly to the door to install and ship. It can be said that Ye Xiuliang's harvest is not only the "first bucket of gold", but also the systematic learning and practice of cabinet production and sales.
Despite the growing popularity of the business, the scale benefits of its own processing and assembly are small. Because furniture and cabinets are related products, Ye Xiuliang began to try to cut into the furniture industry. However, the sales management of the furniture industry is different from the cabinet industry. The so-called "interlaced like a mountain", the industry has a specialization, so Ye Xiuliang's furniture "experience tour" is soon over, or continue to focus on operating his cabinet .
Third, a good day, "drunk" from Nanchang
In 1998, the concept of custom cabinet consumption in Europe has been “germinated†in China. The future market development prospects are very broad. At the same time, the domestic cabinet brands have also entered the era of competition. With the accumulated funds and a skill, Ye Xiuliang returned to Nanchang and decided to create his own cabinet brand and create his own cabinet business.
As the birth of a new baby, taking a good name is the beginning. After thinking hard for many times, Ye Xiuliang still could not find a satisfactory name. Coincidentally, at a party, Song Zuying’s song “Good Day†was being played in the restaurant. At the same time, an old friend who had not seen for many years handed in a “good day†brand of cigarettes. Ye Xiuliang, who was half-hearted, immediately moved in the heart and shouted on the spot: "Good days, my cabinet brand is called 'good days, cabinets are originally part of the home, and a family, the picture is a good day."
The cabinet industry is a labor-intensive industry. The entry barriers are low. Some enterprises that do not have professional knowledge, lack of production equipment, and insufficient funds have also joined. These enterprises are inconsistent in style design , product quality, service level, etc., and cannot be consumed. Provide the protection you deserve. In the face of this situation, how can Ye Xiuliang achieve his "good day" cabinet?
In fact, the name has been given, and the interpretation of the three words "good days" is also coming out. Ye Xiuliang said emotionally, "Good Day" is my child, my root, "Good Day" has set a great vision from the very beginning: must be committed to the design and production of high-quality cabinets and household products, with excellent design The perfect combination of excellent performance "to bring people a beautiful home life."
Fourth, good quality comes from good materials
The cornerstone of the brand is the product, and the basis of the cabinet is the board. Ye Xiuliang introduced to us the advantages of the "good days" plate, the quality of the cabinets, the first look at the plates, the "good day cabinets" strictly select green plates, must ensure environmental health.
The kitchen is the most important place in every family, accompanied by food and day. The 80% of the cabinet is made up of plates, and the quality of the plates is directly related to the quality of the cabinets. There are some cheap cabinets on the market that are tempting for consumers. Most of these cheap cabinets are inferior wood board, and the paints, glues and other accessories are also poor, so it is easy to appear benzene and formaldehyde.
Good Day Cabinet is the first cabinet manufacturer in Jiangxi Province to use the Da Ya E1 moisture-proof board and Wanhua Hexiang board. Wanhua “Zero Formaldehyde†fragrant board uses MDI ecological adhesive instead of urea-formaldehyde resin, completely avoiding the use of formaldehyde. It is an artificial board that does not release formaldehyde, and has the advantages of both wood particle board and medium density fiber board. Da Ya wood-based panel is the first panel company in China to pass the California CARB certification, reaching the world's highest environmental protection standard Japan F ★ ★ ★ ★ level.
In particular, Ye Xiuliang mentioned that quality is the life of an enterprise, and the quality of products is the basis for ensuring the sustainable development of the enterprise. Therefore, the supply chain guarantee of raw materials is particularly important, and the cabinets of good days are working hard on the quality of the plates. Cooperate with domestic high-quality materials suppliers to form a green alliance, so that the cabinet products are not only green and environmentally friendly, but also have the advantages of durability, moisture resistance, flame retardancy, etc., and truly "let the customers feel comfortable enjoying the beautiful home life."
Five, the details determine success or failure
When talking about the hardware accessories of good days cabinets, Ye Xiuliang is very proud to preach: high-quality hardware for life replacement. In addition to the high-quality, fine workmanship of the door panels and cabinets, cabinets must also have high-quality cabinet hardware and cabinet accessories. Cabinet hardware usually includes: door hinges, drawer rails, door handles, and the like. Cabinet accessories usually include: lifting code, adjusting feet, skirting boards, anti-collision door resistance and so on. Because the frequency of use of hardware is very high, if the quality is not good, it is easy to go wrong, so in the selection, we must look at what configuration, what brand.
Since 2005, Good Day cabinets have cooperated with European import brand Blum Hardware. Blum Hardware is the world's leading supplier of furniture hardware accessories. For many years, it has been the "leader" of cabinet furniture hardware accessories. It is favored by consumers with its outstanding functions, fashionable design and long service life. After years of cooperation, the good days cabinet has become a deep partner of Blum in Jiangxi. The cost of using cabinets is not only the cost of buying cabinets, but also the cost of using the cabinet. The good cabinets rely on high-quality hardware products, and the exclusive promise: five-year free warranty for the cabinet, lifetime maintenance, hardware accessories for life. change.
Sixth, workers must first sharpen their tools
These good materials are good hardware, how to re-process and re-assemble, how to play their better performance, at this time, Ye Xiuliang slowed down the tone and explained it in detail. In order to make the adjustment holes of the cabinet door layer uniform and uniform, the sides of the groove are smooth and tidy, and the corners of the door are round and smooth without burrs, advanced production equipment is needed to control. The brand cabinet factory with quality assurance will cost hundreds of thousands of yuan to purchase a heavy-duty edge banding machine, and it also requires the standardized operation of skilled workers. Some small cabinet manufacturers can buy edging machines for tens of thousands of yuan, and even some use manual sealing to save costs, so that the sealed plates not only affect the flatness, but more serious, they are easy to produce after a period of use. Loose, upturned and other issues.
As the saying goes, if a worker wants to do something good, he must first sharpen his tools. Only advanced production equipment can ensure the quality of the craft. Therefore, Ye Xiuliang spared no expense to introduce German Haomai equipment, and spent more than 4 million yuan to purchase an automatic production line for kitchen cabinets. This became a big event that sensationalized the industry at the time. Good day cabinet production equipment is advanced, all products are industrialized production, from cutting, polishing to installation have strict specifications, using high temperature and high pressure edge sealing, the appearance is neat and firm after sealing. For such a huge investment, Ye Xiuliang's tone emphasizes that the best, good steel is used in the blade, and the money is not at all distressed.
Laser jet printer
Laser jet printer uses software to deflect laser beam and directly burns the surface of the product to be marked by laser at high temperature to form fonts or patterns.
The advantages of laser jet printer are as follows:
1. Reduce production costs, reduce consumables and improve production efficiency.
2. Anti-counterfeiting effect is obvious. Laser code-jet technology can effectively inhibit the counterfeiting of product identification.
3. It is helpful for product tracking record. Laser jet printer can print out the batch date and shift of the product. It can make every product get good tracking performance.
4. Increasing the added value can make the product look better. Promote the brand awareness of products.
5. The equipment is reliable, the Laser Marking Machine has mature industrial design, stable and reliable performance, can work 24 hours continuously, and the laser maintenance-free time is more than 20,000 hours. Temperature adaptability range is wide (5 - 45 C), which is widely used in various industries in the field of production and packaging.
6. Environmental protection and safety. Laser typewriters do not produce any chemicals harmful to human body and environment. It meets GB7247-87 and GB10320-88 standards. It is an environmental-friendly high-tech product.
7. Laser jet printer can print a large amount of data in a very small range. Laser can mark the product material with very fine beam. The printing accuracy is very high, the control is accurate, the content of jet printing is clearly and perfectly interpreted. It has strong market competitiveness, environmental protection and safety, without any corrosiveness, and completely isolates chemistry. Pollution is also a kind of intimate protection for operators, which ensures the cleanliness and tidiness of the production site, reduces the investment in the later period, and reduces noise pollution.
Human beings have reached an unprecedented height in their understanding of environmental protection and effective utilization of resources. It has become the consensus of developed countries and most developing countries, including China, to eliminate the backward equipment and production processes that cause environmental pollution and waste of resources to the greatest extent. Because the dot matrix ink typewriter has four difficult problems: high pollution, high consumables, high failure and high maintenance, which can not be overcome. Especially the chemical pollution caused by dot matrix ink typewriter in use can cause harm to the environment and operators.
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