The first digital printing press in the history of printing that is comparable to offset printing

[Chinese Packaging News] When efficiency and cost are the final bastions of two offset printing presses, digital printing will achieve violent printing of traditional printing with unmatched small order fast response and personalized printing advantages. Printing will be simulated. The era was completely switched to the digital age.

On April 5, 2017, the first digital press in the history of printing that is truly comparable to offset printing will be launched soon. On this day, Landa officially announced that the first Landa S10 NanographicPrinting® nano-image printer will be delivered to Graphica Bezalel in July 2017, mainly for the printing of fine color boxes.

The four-year-old digital printing equipment that can completely replace traditional offset presses is likely to break the last bastion of lithographic offset printing and bring the printing industry into the digital age.

After twists and turns, long-standing

As a digital press that is said to achieve offset printing speed and is basically suitable for any paper substrate, and its unit cost is more competitive than offset printing, Landa S10 won praise at the drupa exhibition in 2012. Numerous, 500 orders flew in snow, with a $1 billion advance payment package.

According to Benny Landa’s initial statement, the press could be handed over to the customer for trial in the second half of 2013, but unfortunately Benny Lander had a good deal, and it was four or five years. For a while, the cries of criticism have spread throughout the industry. Some have questioned the speculation of Lanta and even questioned its core technology.

Then, what kind of twists and turns did Lanta have undergone during this five-year cool period?

On December 9, 2015, Benny Landa unraveled everyone's doubts on his blog. Slowly, we learned that for more than four years, in order to turn the original concept machine into a device that could be used on the ground, Lanta invested 250 million U.S. dollars in research and development. Has solved the folding cartons printed on-line light, large touch screen console to change the delivery position, printing outlets and printability and other issues. Nowadays, a project that integrates the Lanta Nano press engine and Komori's paper processing platform has an image detection system and AVT image processing, and the industry's most powerful digital front end including EFI Fiery technology is finally born!

In terms of print quality, Lanta Nano Ink Dyeing Agent fulfilled its promise of “high color gloss, full color, text and margins, vivid patterns, and transferability of nanofilm images to any material”. Landa Chairman Benny Landa added: “As promised by us, the stability, print quality and speed of Landa's presses are now at a very high level.”

S10 printer huge market prospects

According to related surveys, the global packaging industry, paper and cardboard packaging, accounted for the highest total demand for 2010 billion US dollars, and by 2016 this figure had increased to US$250 billion. Among them, cosmetics, health products, tobacco products and other expensive high-end goods, more and more require the use of innovative creative design of color box packaging, so that its products in the sales highlight the difference through packaging.

In the US packaging market, the growth rate of high-end printing and packaging boxes is twice that of other paper packaging products. The main reason for maintaining a high growth rate is that customers are increasingly favoring those that are structurally designed and beautifully printed.

Eyal Harpak, the head of Graphica Bezalel, the first company to use a tester, said: “When we work with leading companies like Calvin Klein, Carlsberg, Nestlé, Coca-Cola, SodaStream, we know that brands are always looking for ways to find new ways to Increase the display effect of goods and sales, but the major brands do not want to reduce the quality of products or increase the cost, resulting in some digital printing solutions in the past can not fall.

If Landa S10 achieves breakthroughs in printing speed, unit cost, and print quality as officially announced, its market prospects will be very broad, and it may even act as the terminator of traditional offset presses, gravure presses and flexo presses.

Offset offset printing equipment or laminated

In a single move, Landa S10 that overcomes the disadvantages of digital printing solutions in terms of print quality and unit cost will not be able to achieve the advantages of rolling the traditional printing equipment and even destroy it with violence. The answer is obviously yes.

Landa S10's main advantages are: the printing process is very environmentally friendly, and can be printed with water transfer only; the speed of the typographic printing machine (A1 papers have 8000~12,000 sheets); the cost will be lower than offset printing, and the main reason is that the ink layer is thin. Adhesion to the fiber surface, no penetration, so high efficiency, so as long as a small amount of ink is good enough color reproduction.

In fact, since Landa Company appeared in Drupa in 2012, Komori, Manroland and Heidelberg have successively cooperated with Landa. KBA, the world's second largest printing equipment manufacturer, chose to cooperate with Hewlett-Packard to develop a digital press. Gauss, Suwon, and Heidelberg have simply chosen to sell the company cheaply to three equipment manufacturers from China.

In Xiaobian's view, when efficiency and cost are the final bastions of two offset printing, digital printing will achieve violent printing of lithographic offsets with unmatched small order fast response and personalized printing advantages. Printing will be simulated. The era was completely switched to the digital age.

Whether Landa S10 will become the terminator of lithographic offset printing, we will wait and see.