(Original title: Deep 丨 "Double Teacher Class" can save online education?)
In the big classroom, there is only one big screen without a blackboard and a podium. A lecturer gave a live lecture on the big screen, and there was a teacher next to the tutor. The students interacted with the lecturer through the buttons on the table... This is the hot "double teacher class", that is, "a class + The mode of two famous teachers.
With the development of "Internet + Education", the dual-teacher classroom began to become popular as one of the products of educational informationization. The "Double Teacher Class" was applied by the education giants such as New Oriental, Good Future, and Gaosi, and became a weapon for expansion in the country. It also promoted the development of the "Double Teacher Class" to a certain extent.
For the "Double Teacher Classroom", there are supporters and opponents in the industry. Some people think that the "double teacher class" is a transitional model for online education live broadcast? Some people think that the "double teacher class" will set off a major change in online education?
Giant leader
According to the investment analysis report of the education industry, there are currently 163 million students and 326 million parents in primary and secondary schools in China. The “score and progression†of primary and secondary schools is the core demand of students and parents, the scarcity of high-quality educational resources and the fierce competitive environment, driving parents and students to actively participate in extracurricular training. The huge population base in the primary and secondary schools, the two-child policy dividend and the increase in household income drive the industry to have a broad space. The industry predicts that the market size of the K12 (primary and primary education) extracurricular training industry will increase from about 500 billion yuan to 1.2 trillion yuan from 2015 to 2020.
Such a huge market, the major education and training institutions will naturally not let go.
During the two sessions of this year, Yu Minhong, a member of the National Committee of the Chinese People's Political Consultative Conference and Chairman of the New Oriental Committee, mentioned in a proposal that "the use of Internet technologies such as 'double teacher classroom' to solve the shortage of quality education resources and teachers in the central and western regions." Yu Minhong pointed out that "double "Teacher Classroom" as a proven remote real-time live interactive teaching system is easier for students to accept than the traditional non-interactive live broadcast and recording classrooms, which can help the central and western regions to accelerate the introduction of excellent educational resources and teacher resources in the east. The process of achieving good teaching results.
The “Double Teacher Classroom†has triggered a dense layout of the company. On March 21, New Oriental Online officially listed the new three board, aiming to improve the level of online education and teaching services. Before listing, New Oriental has extended the “Double Teacher Class†model to 18 to 20 cities including Xiangtan, Xuzhou, Shijiazhuang and Tai'an. The future is not to be outdone. In order to solve the problem of teachers and resources in first and second tier cities, In the Beijing, Nanjing, Zhengzhou, Xi'an, Changsha and other branches, the "Double Teacher Classroom" mode was launched; Gaosi Education was slightly different. They cooperated with more than 1,200 training institutions across the country through the "Love Learning + Double Teacher Class". More than 3,000 training institutions will be expanded from 2017 to 2018.
In addition to these old-fashioned educational institutions, Longmen Education, Mingshi Education, and Jiayi Education have also used the "double-teacher class" for industry layout.
In February, Lianghua Science and Education raised 10 million yuan for software, terminal R&D and education resource construction. In the same month, Zumbo listed the new three boards online, focusing on providing information technology solutions and educational services based on educational functions for educational and training institutions... ...
“Considering the demographic dividend factor, the next 10 years will be the golden age of online education booming.†The headmaster of a local school pointed out that because there are no industry standards, there are many companies offering online education products, and the K12 training market is highly fragmented. The top three training institutions in the country only account for 2% of the industry. Institutional expansion and inter-agency mergers and acquisitions will be inevitable. Capital and market share will be concentrated in the market structure with high-quality teaching and research, excellent teaching team and enterprises, and the industry will have oligopolistic competition.
Double-class classroom, transition or change?
Compared with the traditional non-interactive mode live broadcast and recording classrooms, the “Double Teacher Classroom†has strong interaction, which not only mobilizes students' interest in learning, but also enhances classroom participation and promotes the cultivation of teacher-student relationship. In addition, online teachers teach lectures, and offline teachers conduct Q&A counseling to maximize the utilization of resources.
These are precisely the advantages of the education giants represented by New Oriental, Good Future, and Gaosi Education. For small and medium-sized organizations, are they constrained by the cost of technology and hardware input, should they follow suit?
At present, the "double-teacher class" needs to adopt certain Internet technologies. Without the support of technology, remote real-time live interaction cannot be realized, and the "double-teacher class" becomes empty talk. If the school needs to build a "double-teacher classroom" teaching system, the key lies in the transmission bandwidth guarantee of the classroom side, as well as the performance of the central video exchange. According to the decision-making network, the hardware investment of each classroom in the “Double Teacher Class†starts at 100,000 yuan, and the classroom needs to be equipped with high-definition LCD screen (the ratio of portrait to reality is 1:1 is the best), synchronous transponder, synchronous student answer High-tech teaching equipment such as statistical analysis and video-visual interactive systems are much more expensive than ordinary teachers.
In addition, the "double teacher class" is not a new model. At first it was only to solve the problem of imbalanced teachers in the region. In the actual operation, the "Double Teacher Classroom" also exposed some unavoidable defects: although the teaching scene under the field can be restored to the greatest extent, it is still impossible to supervise and guarantee the learning effect of the students.
With the standardization of teaching and research, teaching process and teacher output of major educational institutions, it is very likely that there will be a unified standard for the future "double teacher classroom". Under the premise of avoiding market scuffle, reduce the "confusion" of small organizations: choose the appropriate "double teacher classroom" mode to find their own positioning and value. In this way, the "double teacher class" will not be just a model, but truly become a change in teaching methods.
A complete ecology is needed behind the “double teacher classâ€
In the face of the "Internet +" megatrend, the "double-teacher classroom" model is becoming more and more clear, can it become another slogan of online education?
The data shows that there are currently more than 2,500 online education companies in China, including more than 180 new three-board education companies. Most of them are mainly technical service classes, platform classes, and home-school interaction classes. According to the "Statistical Report on the Development of China's Internet Network", as of December 2016, the number of online education users nationwide reached 138 million, with an annual growth rate of 25%. Among them, the number of online education users on the mobile phone side was 97.78 million, with an annual growth rate of 84.8%. In the K12 stage, the number of online education users in primary and secondary schools reached 73.45 million, with an annual growth rate of 76.9% and the highest utilization rate, accounting for 53.4%.
From the market point of view, Internet penetration and mobile penetration have made the threshold of online education lower and lower, and the consumer groups are expected to expand further. From the perspective of capital, in addition to the new model of education, educational enterprises need to consider the future development. Education is an industry with a long cycle and slow returns. It requires enterprises to pay attention to indicators such as user volume, activity, and retention rate. After two or three years of development, it is possible to pay attention to revenue and profits.
In addition, it is worth noting that after so many years of development, online education has not formed a scale trend. Even if the "double-teacher model" is introduced, it may simply supplement the problem of insufficient online education interaction.
With the promotion of education informationization, the number of students in the K12 stage increases, and online education companies want to occupy more market share, the key is to provide quality educational content and the best user learning experience. At the same time, in addition to the “Double Teacher Classâ€, the training companies should actively cooperate with the school to build a platform to attract more providers to cooperate and build a one-stop comprehensive online education platform to win the future.
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